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Automotive Public Relations 2017-12-05T21:38:11+00:00

Overview

DETROIT-BASED AUTOMOTIVE PR AND MARKETING COMMUNICATIONS EXPERTS

When you grew up in Detroit and your family has worked in the auto industry their entire careers, automotive public relations is in your DNA. Our team of experienced automotive public relations professionals have extensive background and experience in the automotive sector, and bring a diverse set of skills to help companies communicate complex and distinct messaging across many different environments. Our expertise ranges from work with OEMs, Tier one and two component suppliers, telematic companies and automotive cyber security firms, to logistics providers, tooling and niche metal cutting shops, engineering and technology companies, turnaround management firms, law firms, and automotive retailers (both OEM and aftermarket).

In today’s hyper competitive environment, OEMs and suppliers need to communicate with their audiences assisted by partners that have a wide range of automotive industry knowledge, who understand the current issues and opportunities, and intimately know the niche markets in which climate they operate.

Not only is the market highly dynamic because of technological advances within the automotive sphere, but it is every changing as a result of continuously ebbing laws and regulatory changes—particularly as it relates to autonomous vehicles. In fact, as a result of our expertise in this market, we are frequently retained by European and Asian automotive entities that are looking to expand into the North American region.

Marx Layne offers senior counseling, insightful research, and strategic communications in every critical situation, including crisis communications, helping its clients make solid decisions and compelling, measurable campaigns that connect them with important audiences. We also are keenly aware of the importance of effectively leveraging social media and creating quality content to give rise to positive word of mouth.

Our automotive public relations work takes an integrated approach to include video services, digital media, crisis communication, reputation management, special events and business-to-business direct marketing campaigns, as well. Traditional advertising, branding and design, and web development, also are within our core competencies and Marx Layne we can serve as a centralize provider for all your marketing, PR, and branding exercises.

Contact us to learn more about Detroit’s most experienced public relations firm.

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What We Do

HELPING BUILD YOUR BRAND

Media Relations

A well-executed media awareness strategy can build your company’s reputation, get the word out about your products and services, and mean the difference between success and failure in the industry. Our professionally designed media relations strategies are constructed according to transparent and agreed-upon principles with messages engineered to reach your target audience in both planned and opportunistic ways. Messages should remain consistent and their use should be systematic. Media engagement should focus on your organization’s communication goals, and should always be directed at those who hold a stake in the message.

Our Media Relations Expertise Includes:
  • Strategic message development
  • Media training
  • North American business, automotive trade, aftermarket, technology and general media outreach and positioning
  • White papers, guest editorials and other specialized content development
Market Introduction and General Awareness

Our skilled team of professionals have helped scores of European, Middle East and Asian suppliers introduce their brand and heighten overall long-term awareness in the North American market place. Services include:

  • Media relations
  • Strategic networking and speaking opportunities
  • Media training
  • Executive positioning
  • White papers, guest editorials and other specialized content development
  • Message development (statements, press releases, articles and more)
  • Social media management
  • Online monitoring
  • Direct marketing with OEMs
Special Events

Our in-house team of executives is dedicated to planning, coordinating, launching, managing and measuring public relations through special events. Their coordination and implementation of these events is comprehensive, including:

  • Procurement of tents and other venue equipment
  • Contracting musicians and other live entertainment
  • ID confirmation
  • Catering
  • Staging and lighting
  • Obtaining premium giveaways, lagniappes or mementos
  • Obtaining municipal permits
  • Production and distribution of invitations to civic leaders and dignitaries
  • Researching and securing sponsorship opportunities
  • Obtaining maximum media coverage
Crisis Communications
  • Crisis planning and preparation
  • Impact assessment
  • Media affairs
  • Online reputation management
  • Reputation repair and restoration
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Automotive Team

OUR INDUSTRY EXPERTS ARE YOUR AUTOMOTIVE TEAM

The Marx Layne Detroit-based PR team are seasoned, media savvy experts with wide-ranging experience working with the news media and other key audiences within the automotive sector. Our professionals have a keen understanding of how the industry works and knows best how to help increase overall awareness and solidify and protect brand reputation. From the media, customers and suppliers, to employees, industry analysts and influencers, elected officials and others, we are well-versed in helping automotive-related businesses communicate.

Michael SzudarekSzudarek counsels clients in the automotive, technology and professional services industries, among others. He is directly responsible for directing a broad range of marketing communications, media relations, reputation management, expert positioning and strategic guidance activities for a broad range of clients in both the consumer and B2B market segments. Szudarek brings a unique understanding of the complexities of engineering and product development, management, and public policy and regulatory affairs, combined with the communications skills and relationships to deliver strategic programs.

Specific highlights include:

  • Public relations and marketing communications advisory services to two Chinese automakers related to increased North American visibility
  • Media affairs and communication strategy services within the automotive telematics sector for two of the world’s most recognizable brands
  • Media relations and marketing communications services for numerous automotive component suppliers—both consumer and B2B
  • Public relations counsel and day-to-day marketing communications for a premium European automaker

Prior to joining Marx Layne in 1998, Szudarek worked for another metropolitan Detroit area public relations agency, where his efforts were focused primarily in servicing a number of automotive suppliers in implementing marketing communication programs for use throughout North America. His academic credentials include a Bachelor of Arts degree in journalism from Wayne State University. He holds membership in the Automotive Press Association as well as other public and private board positions.

Glenn OswaldFocusing on automotive and technology clients, Glenn Oswald combines his public relations skills with a 20-year career in broadcast media.

Oswald has served on a variety of automotive accounts for the agency. Providing PR strategy and counsel for a Hungarian start up firm, he and the Marx Layne team secured local and national media placements on the company’s arrival in the U.S. and its distinct niche in the automotive space. The team also coordinated all aspects of the company’s grand opening of its first North American office in metro Detroit. Oswald also has managed communications for an Israel-based cyber security company, also just entering the North American market. The team provided media training for its CEO and launched an aggressive strategic introduction campaign, arranging one-on-one interviews with prominent trade and technology reporters and editors.

Additionally, Oswald served on the agency team representing a major automotive manufacturer in North America, providing media relations throughout the continent and worldwide.

Oswald, a Marx Layne team member since 2000, received a Bachelor of Arts degree in speech communications from Adrian College.

David StoykaDavid Stoyka specializes in account management, creating and implementing strategic public relations and marketing campaigns, which includes messaging, media outreach, media training, onsite coordination, product launches and special events.

Stoyka works with variety of clients, specializing in automotive, manufacturing and transportation having worked with a numerous of tier 1 and 2 global suppliers.

He also has vast experience working with financial and professional services firms as well as entertainment, retail and hospitality on a local, regional and national level. He directs numerous account teams at Marx Layne & Co.

He has regularly been called on to carry out events including grand openings and groundbreaking ceremonies for large multinational companies. He has managed events in several states for Marx Layne clients.

Stoyka has worked in media for over 25 years having worked as a television news producer and research specialist for a major daily paper.

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Case Studies

DETROIT-BASED PUBLIC RELATIONS WITH GLOBAL MEDIA SAVVY

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Marx Layne + Company: Automotive Public Relations & Communications Experts

Marx Layne + Company | (248) 855-6777
Metro Detroit: 31420 Northwestern Hwy, Suite 100, Farmington Hills, MI 48334
Grand Rapids: 161 Ottawa Avenue NW, Suite 105M,Grand Rapids, MI 49503