Panasonic Automotive Systems Company of America: When Time is of the Essence
Panasonic Automotive Systems Company of America (PASA) is an integrated supplier to the automotive industry in North America. The company was preparing to unveil a new product and at the Consumer Electronics Show CES). The company agreed that for the first time, it should have a social media presences as part of the event.
Product shots were fed back to the digital team the day of the press event for sharing as well.
Likewise, the PASA Twitter account allowed for easy tracking and engagement with journalists attending the event and Instagram garnered interaction with industry-related groups to reinforce the brand’s status.