When you grew up in Detroit and your family has worked in the auto industry their entire careers, automotive public relations is in your DNA. Our team of experienced automotive public relations professionals have extensive background and experience in the automotive sector, and bring a diverse set of skills to help companies communicate complex and distinct messaging across many different environments. Our expertise ranges from work with OEMs, Tier one and two component suppliers, telematic companies and automotive cyber security firms, to logistics providers, tooling and niche metal cutting shops, engineering and technology companies, turnaround management firms, law firms, and automotive retailers (both OEM and aftermarket).
In today’s hyper-competitive environment, OEMs and suppliers need to communicate with their audiences assisted by partners that have a wide range of automotive industry knowledge, who understand the current issues and opportunities, and intimately know the niche markets in which climate they operate.
Not only is the market highly dynamic because of technological advances within the automotive sphere, but it is ever changing as a result of continuously ebbing laws and regulatory changes—particularly as it relates to autonomous vehicles. In fact, as a result of our expertise in this market, we are frequently retained by European and Asian automotive entities that are looking to expand into the North American region.
Marx Layne offers senior counseling, insightful research, and strategic communications in every critical situation, including crisis communications, helping its clients make solid decisions and compelling, measurable campaigns that connect them with important audiences. We also are keenly aware of the importance of effectively leveraging social media and creating quality content to give rise to positive word of mouth.
Our automotive public relations work takes an integrated approach to include video services, digital media, crisis communication, reputation management, special events and business-to-business direct marketing campaigns.. Traditional advertising, branding and design, and web development also are within our core competencies, so Marx Layne can serve as a centralized provider for all your marketing, PR, and branding exercises.
Contact us to learn more about Detroit’s most experienced public relations firm.