IP in the Auto Industry: Delivering and Assessing Messaging
Mike Szudarek will be speaking on May 3 at the “IP in the Auto Industry: Challenges and Opportunities in a Converging World” event being held at the Ford Motor Company Conference & Event Center in Dearborn, Mich. This unique event will provide intellectual property (IP) professionals working within the auto industry with a forum to network, share best practices and discuss the latest strategies to create and protect their idea.
Szudarek will be speaking about delivering and assessing messaging for your brand and how critical consumer loyalty and investor trust are. Whether dealing with media coverage of litigation, product recalls and liability or concerns over the societal impact of company activities, it is critical that the right messages are conveyed to minimize the risk to brand value and reputation.
In today’s increasingly competitive marketplace, where established business models are being challenged as never before, the focus on IP in the auto industry has intensified at all levels. Issues such as branding, reputation management and counterfeiting are moving up the corporate agenda, while technological convergence means that patent protection and enforcement, licensing and collaboration have become more important than ever.
Mike will be speaking alongside executives from General Motors, Ford Global Technologies, Harley-Davidson, Cooper-Standard Automotive, Tenneco, Panasonic, Harman International, and Microsoft Technology Licensing, LLC.
Learn more here: http://www.wtr-events.com/IPintheautoindustry/2016